Tags: Adwords

The Enhanced Campaigns Waiting Game

Like many of my fellow PPC colleagues, I feel uneasy about the impending move to Enhanced Campaigns and the lurking cutover deadline of July 22nd. Should we convert now and get it over with? Should we run a few tests with our smaller, simpler accounts? Should we abandon tightly-crafted,… Please visit Search […]

New Upgrade Center For Enhanced Campaigns Lets Advertisers Do Bulk Upgrades & More

Google AdWords is rolling-out a new upgrade center today for advertisers using Enhanced Campaigns. Accessible from the left-hand nav bar on the Campaigns tab, the upgrade center lets advertisers managing several campaigns perform bulk upgrades to multiple campaigns simultaneously and merge selected… Please visit Search Engine Land for the full […]

SearchCap: The Day In Search, April 22, 2013

Below is what happened in search today, as reported on Search Engine Land and from other places across the Web. From Search Engine Land: Adwords Adds Social Annotations, Targeting For In-App Ads To Enhanced Campaigns Starting today Google is adding functionality for social annotations and in-app ad… Please visit Search […]

Live @ SMX London: Forget What You Know About Paid Search

Think you know everything about Google AdWords or Bing Ads? Have all the best practices nailed, are a master of match types, and have encyclopedic knowledge about gaining the upper hand when sparring with the quirky idiosyncrasies of bidding, scheduling and conversion optimization? Think again. As… Please visit Search Engine […]