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Microsoft continues on in their pursuit of Google, this time enhancing their digital media advertising offering. The Redmond-based software giant has announced the acquisition of Navic Networks, a provider of television advertising solutions."Television media represents the largest percentage of advertisers and agencies' media budget today," said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. "Together, Navic and Microsoft will deliver addre read more »
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