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It's good to be Google, CEO/Pilot Eric Schmidt and Apex Aviation. Big-spending AdWords advertiser and vertical search engine Virgin Charter? Not so much. Apex gets the Google gold. Eric Schmidt has the use of a corporate jet that he makes available from time to time to Apex Aviation Corporation for charters by Apex to its customers. This aircraft has been chartered by Google from time to time and made available to certain Google executive officers for time-critical business trips. In 2007 Googl
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One of the most successful Google AdSense optimization strategies was to make your Google AdSense ads look as if they are part of your site content or navigation. This strategy is commonly referred to as blending your ads into your site design. Now, there are many grades of blending your AdSense ads. There are ways to do it where you can not tell the difference between the ad and your content and there are less extreme cases. Google AdSense posted a clarification that some of these techniqu
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It’s been a long time coming, but we’ve long seen it coming down the pike: Google’s got video ads in search engine results pages today. Danny Sullivan has long said that Universal Search, with its integrated video in SERPs, was just the first step toward video ads in the sidebar and above the natural [...]
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Google Maps is tracking the path of the Olympic Torch Relay across the world, from Athens, through China, over Mt. Everest, through North America, South America and other continents.Bloggers who want to track the torch can embed a Google Map on their blog and Google Earth is also offering this Torch Tracking function.
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It looks like the issue on the declining click data of Google’s paid ads won’t just die down. Well, at least for comScore, they will just not take all the tirades thrown against them after Google released their Q1 earnings allegedly proving that comScore’s data may be wrong.But comScore want to prove that their data [...]
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SenseBot is a search engine that produces summaries of the results that appear when you perform a search. Its a tool that is very useful when you want to make sense of a topic and there’s a deluge of content from the web to choose from. Now, SenseBot has provided a FireFox plug-in that integrates [...]
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I feel like I’m trying to sell something, but it’s true. Google is running a promotion to encourage people to try Google TV Ads. Details below…Google TV Ads is out of beta after almost a year. As part of Google AdWords, you can run and track the results of television ads. At first glance the [...]
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A Google Groups member notes that Google seems to be able to stem complex plurals as of late and accurate suffixes. For example, if you search for "accredit" or "accrediting," you will see "accreditation" highlighted as well.Forum members also observe that Google is "capable of ranking on synonyms now" from an example posed by a user who said that Google is highlighting phrases that is are not at all tied to the on-page text. One forum member says that Google must be pulling this data from a
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