As much as I hate to pile on, run it into the ground, or beat a dead horse, when the topic is link bait I can’t resist, thus this week’s Link Week column. The recent fake-news-story-as-successful-link-bait event and thesurroundingfirestorm has bugged me and had me thinking, which is dangerous when I’m supposed to be on [...]

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Posted by great scott! This week, Rand (semi-reluctantly) takes a look at everybody’s favorite new time-waster application: Twitter.  He outlines a few points that may help late adopters get over the hump and realize that, while it may seem a little silly, Twitter can actually have considerable social and marketing value to those of us [...]

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Tomorrow at 1:00 PM Eastern, Search Engine Land’s executive editor Chris Sherman delivers another Search Marketing Now webcast, "Big Brand Search Engine Optimization: Managing Large Campaigns."Registration is still open – and it’s free. Click to continue reading…

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Posted by Glen Allsopp There are over 200 million blogs online, thousands of review sites, sites specific to leaving feedback about companies, and thousands of forums on any topic imaginable. People can talk about whatever they want, pretty much wherever they want, and with so many people “conversing online,” a lot of that conversation is [...]

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Posted by great scott! This week Rand fields another reader inspired topic: Why share content that could possibly be used by your competitors? There are several reasons including Attention, Authority, Credibility, Scalability and Marketing. Watch the video to learn the thought behind how sharing your ideas and content can help you out in all of [...]

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