Search results for mobile
Now here’s the kind of prediction that I like to hear: eMarketer’s John du Pre Gauntt says that “2007 was not ‘the year of mobile marketing’ that it was advertised to be, and 2008 won’t be either.” I don’t have anything against mobile marketing itself, I’m just tired of the hype. So a [...]
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Search, as the work horse of the internet, has delivered much. Though search as a problem is far from solved, there are many advantages that accrue from the imperfection of search engines. Firstly, there is this new skill that one gets to hone in identifying and getting to the answers one seeks from a whole [...]
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The SEMPO 2007 State of the Market Survey Results are in, and the data shows robust growth in the North American SEM industry year. Spending reached $12.2 billion in 2007, exceeding projections of $11.5 billion. In 2006, the spend came in at $9.4 billion. As a result, the projection for 2011 is now at $25.2 billion, up from the $18.6 billion projection set a year ago.Now that marketers are getting the hang of traditional search, many are looking to new channels, including video and mobile. 43%
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