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Microsoft isn’t keen to be left behind in the yet to be fully explored area of targeted TV advertising. Google has been looking into this, as have the cable companies, and now Microsoft is jumping into the mix with their recent acquisition of Navic Networks.Navic Networks is a seven-year-old firm from Waltham, Mass. that targets [...]
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Microsoft continues on in their pursuit of Google, this time enhancing their digital media advertising offering. The Redmond-based software giant has announced the acquisition of Navic Networks, a provider of television advertising solutions."Television media represents the largest percentage of advertisers and agencies' media budget today," said Brian McAndrews, senior vice president of the Advertiser and Publisher Solutions Group at Microsoft. "Together, Navic and Microsoft will deliver addre
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Microsoft will give Google a run for its money in any arena they can—and the latest effort looks to be focused on television advertising, with Microsoft’s acquisition of Navic, a TV advertising company.Google’s slow foray into television advertising began last March, with confirmation coming last April. By January of this year, they had only [...]
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