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The surreal nature of the Web has shown it brings out the animal in people who don't feel anchored to society's rules. In today's SEM Crossfire column, "Do Social Networks Bring Out the Animal in Us?," Frank Watson and special Crossfire guest Kevin Ryan share their thoughts on the flawed promise of social networking bringing human communities together.
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Microsoft isn’t keen to be left behind in the yet to be fully explored area of targeted TV advertising. Google has been looking into this, as have the cable companies, and now Microsoft is jumping into the mix with their recent acquisition of Navic Networks.Navic Networks is a seven-year-old firm from Waltham, Mass. that targets [...]
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Networking has been a core tactic for building and marketing businesses long before the internet came of age and certainly even more so with the explosion of services such as LinkedIn, Twitter and Ning. Web technology and the mass appeal of making connections online makes social networking an attractive channel for businesses that want to [...]
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For Marketing Pilgrim readers who love data - here is a follow-up to Rapleaf’s social media study. The link has a spreadsheet that you can apply formulas to. The study looked at 49.3 million people on social networks and breaks them down by age and gender. This is good to study to look at if [...]
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