Search results for optimizing

A Cre8asite Forums member contends that optimizing for certain keywords isn't desirable any longer. The reason given is that people aren't ever searching for those keywords (even though it looks like a logical search term). He adds that there's no consistency in users' search patterns. The behavior differs from one searcher to another, which is entirely understandable. If I had 'optimised' the page for MY keywords I may have lost all those visitors and THEIR keywords.But another forum membe read more »
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Last week I posted about situations where search engine optimization isn’t for sales and it sparked some interesting discussions. Most SEO efforts are directed towards lead generation and sales, but prospects and customers are not the only audiences for web content.Fundamentally, SEO is about making the search engines’ job of crawling, indexing and ranking content [...] read more »
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