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It looks like the issue on the declining click data of Google’s paid ads won’t just die down. Well, at least for comScore, they will just not take all the tirades thrown against them after Google released their Q1 earnings allegedly proving that comScore’s data may be wrong.But comScore want to prove that their data [...]
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Paid search will take a lead role in online overtaking TV in the UK ad spending this year, according to Enders Analysis. Search ads are expected to surpass £2 billion, making up 60% of the online ad spend this year. The projections are in line with an e-Consultancy survey where 63% of companies said they planned to increase their paid search budget.Google will see 80% of the search spend, possibly more with the recent announcement of an ad deal with Yahoo. 85% of search ads went to Google in th
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