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Google warned us this would happen and beginning today, landing page load times will affect Adwords Quality Score. The reason behind the change is something that Google often touts: it's what's best for the user. Google argues that faster load times are better for users, so pages that load faster will be rewarded accordingly.In May, the Adwords team launched a load time metric to help you evaluate your pages.And you might be surprised what you can do to improve your load times - and increase yo
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Last night, Google AdWords announced that the quality score now incorporates how fast your pages load. We have been hearing about this since early March and have even offered up advice on how to test your page load times. In early May, Google began displaying the page load time score in your keyword analysis portion of the AdWords console. Here is a screen capture of that.So we know that Google is tracking Page Load times. But is it live yet? I personally looked through several of my client
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Google Adwords publisher who wants to have a low minimum CPC bids on their ads need to do something with the landing pages of their Adwords ads. Adwords has incorporated landing page load time in its keyword’s quality score. Hence, the slower an ad landing pages load, the lower the keyword’s quality score. And if [...]
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