I have very strong opinions about retargeting, as regular readers will know! Marketers seem to be on a crazy high these days, obsessed with the idea that their path to success is to spend more on site retargeting and keep finding ways to increase their audience pool or boost frequency caps to… Please visit Search [...]

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The new IgnitionOne Digital Marketing Report for Q1 finds that overall paid search spend in the U.S. was flat for the quarter, while mobile and tablet growth remained strong. Tablet spending rose 112% and smartphone spending jumped 113%. The study suggests that the growth in tablet and mobile is… Please visit Search Engine Land for [...]

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In retargeting, as in life, timing is everything. There are two major factors that make search marketing so successful. The first is marketer control at the keyword level. That’s about as granular as intent-based advertising gets. The second is that search ads have immediate recency. Meaning, the… Please visit Search Engine Land for the full [...]

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There’s been some grumbling among PPC marketers over the last few weeks about a few specific changes in Enhanced Campaigns – in particular, the loss of tablet vs. desktop segmentation, which was previously a best practice for mobile advertising strategy. One of my well-respected colleagues put it… Please visit Search Engine Land for the full [...]

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A Wisconsin appeals court this week affirmed a circuit court’s ruling that it’s OK to use trademarks as keywords to trigger the display of paid search ads. The court’s conclusions are in line with search engines’ policies with regard to trademark bidding and with a Federal… Please visit Search Engine Land for the full article. [...]

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