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There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:Gain insight into a community of interest -You can [...]
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The amount of activity and participation of people on sites like MySpace, Facebook, Flickr, YouTube, Wikipedia, Digg, Del.icio.us and other so called social media sites and social networks that make up what we call the new Web or Web 2.0, did not go unnoticed by the big business out there.The possibilities to do something good [...]
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A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites.As social media usage increases month over month, marketers have found a way to use these popular sites [...]
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Every Wednesday Pronet Advertising will be highlighting some of the best posts related to social media news and marketing. As always, please feel free to comment and if you have any recommendations, let us know so we can include them in the next week's wrap up.Linkbait - Will Search Engines Ever Regulate Your Linkbait?Is it possible that search engines will start regulating your linkbait? Seems highly unlikely - after all, good content is good linkbait. However, what if it does happen, do you h
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The trend today is about ’socialnetworking-zing’ everything. From corporate portals to hotel sites, the buzz is about how to get users to sync with other individuals and share content online. I think it was only time that genomics also got on the bandwagon – a reason why the latest announcement from 23andme is not much [...]
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Every Wednesday Pronet Advertising will be highlighting some of the best posts related to social media news and marketing. As always, please feel free to comment and if you have any recommendations, let us know so we can include them in the next week's wrap up.Microblogging - Learn SEO: The Unexplored Values of TwitterEveryday people are learning more about Twitter and understanding the power of the tool. Find out how you can better understand and leverage the microblogging tool. Design - 10 Pr
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Recently internet marketing legend, Larry Chase of Web Digest for Marketers asked for a contributed article on marketing with social media. Unlike many SEO focused social media marketing practitioners which tend to emphasize promoting stories to go “hot” for traffic bursts and ancillary links, TopRank focuses on a long term mix of Branding/PR/SEO tactics to [...]
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CNN is reporting that Student James Karl Buck twittered his way out of jail with single-word text messages after being arrested. The "twit" (messages) communicated to his "tweeple" (friends) on micro blogging platform "Twitter," resulted in pals hiring a lawyer. Buck twittered all during the experience, the transcript of which is visible here. This is yet another case study speaking to the societal power of modern networking tools.There is a lot of passion regarding Twitter in the se
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A+ Computer Professionals is a group of Certified technicians and webmasters, working out of the Berkshires of Massachusetts, since 1996.
