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I feel like I’m trying to sell something, but it’s true. Google is running a promotion to encourage people to try Google TV Ads. Details below…Google TV Ads is out of beta after almost a year. As part of Google AdWords, you can run and track the results of television ads. At first glance the [...]
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Microsoft isn’t keen to be left behind in the yet to be fully explored area of targeted TV advertising. Google has been looking into this, as have the cable companies, and now Microsoft is jumping into the mix with their recent acquisition of Navic Networks.Navic Networks is a seven-year-old firm from Waltham, Mass. that targets [...]
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Paid search will take a lead role in online overtaking TV in the UK ad spending this year, according to Enders Analysis. Search ads are expected to surpass £2 billion, making up 60% of the online ad spend this year. The projections are in line with an e-Consultancy survey where 63% of companies said they planned to increase their paid search budget.Google will see 80% of the search spend, possibly more with the recent announcement of an ad deal with Yahoo. 85% of search ads went to Google in th
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Microsoft will give Google a run for its money in any arena they can—and the latest effort looks to be focused on television advertising, with Microsoft’s acquisition of Navic, a TV advertising company.Google’s slow foray into television advertising began last March, with confirmation coming last April. By January of this year, they had only [...]
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