The Linky Goodness Litmus Test™: Is it linky? Is it good?These passed today:SoloSEO launches LeaveFeedback.org, a free service for local businesses. It helps them get listed in local search engines and gives their patrons a place to leave feedback on the business. We know how people love to read customer reviews; if [...]
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Just out of curiosity, how many of you have attended a marketing conference in the past? Or to take it one step further has anyone attended a conference that purely revolves around social media?Last year was the first time that SMX held a social media conference and due to its success this year they are holding another social media conference. From April 22nd to the 23rd, SMX Social Media is taking place in Long Beach, California. I know many of you think it is a conference just about Digg, but
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There are many reasons social media can be a productive marketing channel or platform. Rather than emplying it as a tactic du jour, the purpose should dictate strategy and the tactics used for reaching desired goals. A few common outcomes for social media marketing efforts include:Gain insight into a community of interest -You can [...]
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While I am presently an offline/online media relations guy, my background spans a variety of media and tactics. As such, I have always been fascinated with the phenomena of Superbowl advertisements. What other event allows you to generate buzz simply by making a media buy?When it comes to search, it is nearly useless [...]
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As many of you can tell, I haven't been blogging as much lately. One of the main reasons for this is because of Clickbooth. I have been spending a lot of time on the Clickbooth network because it pays out really well for affiliates.For those of you who aren't too familiar with them, think of them as a mix of AzoogleAds and Commission Junction. They have tons of offers and great payouts, which makes it an excellent network.On a side note, one of the main reasons I am doing this blog post is beca
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Now here’s the kind of prediction that I like to hear: eMarketer’s John du Pre Gauntt says that “2007 was not ‘the year of mobile marketing’ that it was advertised to be, and 2008 won’t be either.” I don’t have anything against mobile marketing itself, I’m just tired of the hype. So a [...]
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Yep, it’s that time again. The sky is falling. Today, we’ll figure out who it’s supposed to be falling on by spinning the wheel of companies that the media feels great, true ambivalence towards and come up with . . . Facebook—no, at the last second, it’s Google. Okay, so let’s dump [...]
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A big part of my responsibilities at TopRank involve the wonderful world of social media. As with search marketing, there is both an “organic” and an advertising component to marketing on social networks, news and media sharing sites.As social media usage increases month over month, marketers have found a way to use these popular sites [...]
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